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Online video is becoming increasingly popular, sometimes even an indispensable tool for attracting customers, so we decided to describe in detail how to properly promote the video in YouTube.
All effective methods are internal and external optimization, which use successful video feeds.
If you need to promote your video or channel, you are in the right place.
Let's break the work plan into stages and take a detailed look at each step, step by step.
CONTENT
Video search keys are different from ordinary search queries.
Most search queries that come from YouTube are not from search.
But you need to optimize your channel and video for organic search and for YouTube.
Suppose the search query “life insurance“ receives about 100,000 traffic per month in Google, and only 50 in YouTube.
Indicators for “cute cats” (cute cats) are significantly higher in YouTube than in Google.
Let's look at 5 of my favorite tools for collecting search queries.
1.1. YUTUB TIPS
Enter keyword in YouTube search
Try different options with two, three or more keys.
1.2. APP TUBEBUDDY
Install this free Google Chrome app and check the keys of your competitors.
After installation, log in to the Tubebuddy system.
Next, select the video you are interested in and click tags.
You will receive keywords that are optimized for this video, as well as green marked positions in YouTube-search.
If you see a poorly optimized video in the issue, then you have a good opportunity to move it from there :-)
1.3. TUBULAR LABS
Tubularlabs is a cool free trial for checking your competitors' channels.
How to use it?
First of all, log in to the system using gmail.com (Sign in with Youtube).
If the system gives an error (this is what happened to me), go through the full registration.
In the search, find the channel you are interested in (in the free version no more than 5 channels).
For example, chose Seoprofy.
In the top menu, select INSIGHT and check statistics, as well as study information about what other channels viewers of this channel are watching.
1.4. USE KEYWORDTOOL.IO
A convenient shareware search tool for Google, Bing, Amazon, App store and YouTube keywords.
In the free version, you can pick up a list of keys, other parameters are paid (traffic, cost per click and the level of competition in Adwords).
The service also has filters by languages, countries and the ability to add negative keywords.
1.5. STATISTICS YUTUB
The most delicious for dessert! If you already have active participants on the channel, the analyst shows the best keys for which you are already ranked.
Do not copy others, better learn competitors, think about what will work best for your company.
Do not create complex and incomprehensible elements, only easily perceived.
4.3. INCLUDE SLOGAN IN DESCRIPTION
Create an “About” page, include your slogan and keywords there.
4.4. SUBSCRIBERS
The more subscribers you have, the better.
Direct or indirect is a ranking factor, unknown.
Only obviously, on popular channels a new video quickly gains more views and quickly gets into the TOP.
How to gain a large number of subscribers with white methods?
4.4.1. TRAILER VIDEO CHANNEL
Many video channels do not make it, placing on the main popular or latest video.
If you want to reveal the essence of your channel - create a trailer.
Answer the questions first:
Who you are?
What are you interested in?
What is your unique selling proposition?
Why should I be your subscriber?
What makes your trailer interesting:
length - no more than 1 minute;
It causes emotions: curiosity, fear;
funny
Leaves no doubt that you need to subscribe.
4.4.2. DO LINKS TO CANAL FROM YOUR SITE
As you make links to your social networks, just post and links to your video.
400 hours of video is uploaded every minute to YouTube!
Among so much content, you can really get lost.
For effective promotion you need the right strategy!
Google and Yandex allocates some requests for video results.
Let's call them “video keys”.
The most interesting thing is that Yandex and Google offer one issue with YouTube with the only difference that the link to the title leads to Yandex.Video.
Youtube with only one difference that the link header leads to Yandex. Video.
5.1. HOW TO FIND A VIDEO SWITCH
View your keys from the semantic core in search engines.
If a video is issued for requests, then this is a video key.
Of course, it’s harder to rank for video keys in search engines, since delivery is limited to 4 first videos.
Therefore, if you occupy 5th place and higher in YouTube, you will not receive search traffic.
5.2. CROWD MARKETING
Oddly enough, video links are less moderated and deleted on forums, comments and social networks.
Post links to targeted forum threads with more comments and views.
Look for other popular services where you can post reviews.
5.3. LINKS
Links also play an important role for ranking in YouTube and in search engines.
Description should describe the essence of the video.
Set the duration of the video and date.
Use an interesting picture to represent your video.
You can install schema.org manually or use wistia.com .
For WordPress, this function can be implemented via the Yoast plugin .
5.5. MAKE E-MAIL
Notify your subscribers about the new video.
The graph shows a surge of activity after sending information about the video.
It's simple and damn effective.
Videos that are interested in users appear on the main page of your channel (unless, of course, you have a lot of videos).
5.6. INSERT VIDEO IN BLOG POSTS
Video enriches the content, makes it better perceived.
These articles will promote your video feed.
Remember the relevance, the video should correspond to the topic.
CONCLUSION
To remove a viral video that will bring you millions of views is possible, but it is already very difficult.
300 hours of video download every minute.
In connection with such a huge amount of video search engine, correct optimization is important, otherwise the content will not fall into the search and few subscribers will see it.
Follow our recommendations for white video promotion:
